How to illuminate a clothing store?
The led technology is the best solution if we think about the lighting of a commercial activity. As in the proven field in fact, the light is able to emphasize all the details that need visibility, in fact it is also very chosen by public administrations to enhance squares, monuments and public areas.
In this article we focus mainly on a type of room that always needs optimal lighting, one dedicated to the sale of clothing. If we think about how to illuminate this place, led lighting is one of the most suitable because it is excellent for highlighting every space, so let’s see how to design it in the best way.
The importance of lighting
Many marketing researches have shown that a good lighting gives a positive impact that is reflected in the emotions and behavior of customers, for this reason it should be designed carefully according to the target you want to address and the spaces of the store.
The task of light is to attract the customer by inviting him to enter and therefore it starts from the windows, where there must be no shadow zones but each product displayed must have direct light and the goods must look attractive.
Another fundamental place to make the most of a sale is the fitting room, since it is the place where most customers decide whether and what to buy. Here, too, the light must be strong enough to respect color fidelity but not to dazzle or annoy.
In the fitting room, as well as inside the entire clothing store, the led lighting for shops must create a comfortable and pleasant atmosphere, so people will be pleased to linger longer choosing among the various proposals.
Tips for the best lighting
Lighting for clothing stores is essential, therefore, and must be carefully planned according to the various areas of the premises. Each area has its own importance: the shop window to attract attention, the interior to welcome and the fitting room to guide towards the right choice. There are many types of LED lamps indicated, we can find on the market recessed spotlights or even external, to be directed in precise points.
In any case, this is a very good eco-sustainable choice, which requires very little maintenance, ensures energy savings and lasts a long time. We can classify the lighting for the clothing store in different types, all very important.
The first is functional and includes the additional lights that are located at the entrance and at the cashiers, it is a uniform lighting that facilitates the path to customers and sales operations to staff.
Then we have accent lighting, placed in the areas we wish to highlight most, for example where the new collection is on display or where the mannequins are located.
We end with decorative lighting, aimed at defining the style and character of the store and then to enhance not so much the goods as the spaces and the various shelves and displays, usually with pendant lamps.
