Optical store: how to choose the right light to highlight your products
Every business needs good lighting to highlight its products, even if we are talking about an optical store the same thing applies. Glasses are nowadays real fashion accessories, as well as very useful, so they must be displayed in the best way and presented in such a way as to express well the design and features of each model. LED lighting for stores plays a very important role because the right light is able to attract the attention of potential customers from the first entrance and certainly entice them to make purchases.
How to choose the right lighting for the optical store
The most important rule is to avoid excessively hot or cold lights because they can alter the color of the various frames and lenses on display and thus provide an image, at least at first glance, untrue.
It is therefore essential to choose the right intensity, the advice is to opt for LED lighting ranging from 3000 to 4000 degrees Kelvin. In this way, the gradation is excellent to view the products in the shelves without straining the eyes and without perceiving colors different from the real ones. Other details also play an important role, in fact, good lighting should be combined with plain, light-colored display walls, so as not to confuse customers when they are choosing their glasses.
The importance of the shop window
In addition to the interior of the store, there is also the need to highlight lighting the products in the window. This is a real window with the outside world but also an important business card for customers, who in this display space will admire some of the products they can find inside, usually those of better quality.
The lighting of the shop window must be designed in such a way as to highlight the quality of the eyeglasses and other items on display, that’s why the advice is to focus the light on the most important areas in order to give the right thickness to valuable items, for example by installing LED spotlights which direct the light to established points. In addition to this very valid solution, there are others such as recessed spotlights, which are excellent not only inside the showcase but also strategically placed in the various spaces of the optical store in order to enhance the proposals to the customer. The shop window offers a preview of what can be found inside and therefore it must always be clearly visible at every point, avoiding areas of shadow and reflections.