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How to choose the perfect lights for a store window 

How to light up a shop? The shop window is very important because it offers a clear image of the product the company is selling and therefore it is important that it is cared for in every detail. Lighting for stores is fundamental because in this way customers have a well-defined vision of what they are going to buy, the same is obviously true both inside the shop and outside, that is to say in the area of the display windows.

Why illuminate the shop window?

Lighting a shop window and doing it correctly is often underestimated, but this operation is really important and should be planned with care. There are different types of LED lighting for shop windows, such as spotlights that can be directed to a specific point, but also recessed lighting that can illuminate every area in the same way.

Particularly expensive and valuable products need a suitable lighting, in any case every object in the shop window deserves to be highlighted in an impeccable way, otherwise instead of attracting the customer, it will produce the opposite effect. The external part of the shop is a real and proper business card and the lighting of the shop window must entice you to enter, for this reason it must be taken care of carefully.

How to illuminate the shop window

In the field of lighting for shop windows, LED lighting is certainly the best both in terms of energy savings and quality. Strategically positioned, in fact, it is capable of perfectly highlighting every corner and enhancing the items on sale by offering clear colors and no shady areas.

The store window is the part of the store that most leads to the acquisition of new potential customers and therefore needs special care. The first aspect to consider is the arrangement of the objects, then it is necessary to calculate which will be the shadow zones, that is the empty points that do not need to be illuminated.

The second factor to be analyzed is the reflections, that is how the natural light hits the display case, in order to avoid areas that are too glaring. A good rule of thumb to create perfect shop window lighting is to opt for led lighting on tracks, i.e. movable and not fixed points of light, so that they can be directed according to need, which varies depending on how the products are arranged. Adjustable spotlights are also a good solution as they can be directed according to the area you want to highlight.

Also very valid are the LED strips to be positioned in the lower part of the display case in order to compensate for the lighting in the areas that remain dark. The latter are also very economical, impressive and easy to install.

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