How to place lights in a store?
Lighting a store in the right way is critically important for business precisely.
With the right lighting design, the products placed within one’s premises will take on a different appearance, and this can positively affect the entire sales process.
When you go to a bar or even a shopping mall, you can see that nothing is left to chance; rather, every tiny light source is placed in a particular spot following a specific strategy.
Making mistakes in lighting can wreak havoc on business, causing sales to drop precipitously.
When it comes to bar lighting or led lighting for stores, you have to act following a specific plan by making sure that customers are attracted and not pushed to a competing store.
How to understand the type of lighting to be used for perfect rendering?
Before thinking about a specific lamp to put inside your store, you should be aware of the amount of watts you need to use.
Although these are data that sometimes tend to be ignored, as they are considered superficial, they are the first factor to be evaluated for a perfect strategy with optimal results.
Next, the color rendering of the light source must also be considered.
This is especially crucial if you have a product in your store that is closely related to the customer’s visual perception.
Achieving a room with adequate lighting at the right cost requires, for the reasons stated above, that we employ lighting design by a qualified lighting engineer.
Led store lighting: best strategies for a great end result
Have you decided to install led store lighting in your venue? Here are some useful tips for an optimal end result.
The structure should be divided into three sections, which will be subdivided according to the one in front of you first.
It generally starts with the storefront, which is the business card of the store itself. A storefront full of colors and lights will surely be more successful and will attract more of the curious gaze of passers-by.
The lighting mode of the storefront will be different than inside the store itself, as the light will need to have a higher intensity level in order to prevent it from scattering through the glass.
Next comes the lighting of the store entrance. This is the highlight of the lighting design, since in this space customers will be able to get an idea about the store, the products offered, and the identity of the place.
For a better first approach, LED spotlights can be used so as to accompany the customer along the way to the heart of the store.
Finally, we deal with interior lighting, the third and final section.
Of course, it should be kept in mind that not all stores can be lit in the same way.
Instead, you have to choose the right places to put a light and consider color rendering depending on the product you are offering to customers.
The essential thing is to illuminate to attract.