How to light the entrance of a store?
A store window should be designed in such a way that it attracts customers already at a glance, inviting them to come in and shop.
This is achieved by highlighting the most attractive and popular products of the moment, or by displaying particularly compelling and convenient prices and promotions.
One feature that is often overlooked or put on the back burner is the pure aesthetics of the entrance and interior spaces, while all attention is placed on the products on display.
A dark, dreary entrance with a few electrocuted lamps and a type of lighting that does not enhance what is inside in any way will certainly attract much less interest from passersby than one that is well lit and has lights that draw their attention. This is why it is important to light the entrance to a store in the correct way.
Lighting the store window
In the store window, the most popular products for sale are displayed, and it is the first impression the customer will have of the business, even without going inside.
The lighting design should start with enhancing these products, managing the lights in a way that highlights the most important aspects. Led lighting for stores could be an excellent solution.
What lights to use for illuminating a store entrance
The most functional way to light the entrance of a store is to arrange LED strips along the base and top of the storefront, with adjustable spotlights along the sides arranged at multiple heights.
This configuration is the most versatile, easy to change in the case of storefront renewals.
For a clothing store, this will involve arranging the lights in such a way as to fully and evenly illuminate the clothes and mannequins, while for a grocery store, more diffuse and less direct lighting is preferable.
Product enhancement also comes through the shade of light used. Jewelry stores, perfumeries, clothing stores and the like do best with cool, informal light tones.
In contrast, grocery stores, stationery stores, furniture stores, and artisans have more success preferring warmer, more personal lighting.
Exterior and store sign lighting
Illuminating a store’s entrance also means highlighting its logo and most significant key points.
The store sign, will need to be a focal point, as it is visible from a distance. In addition to having an attractive design for the intended clientele, it will need to be well lit, with a direct and intense beam of light.
This can be achieved by inserting, for example, LED spotlights above the facade, oriented so that they direct their beam directly onto the sign in a uniform manner.
An alternative is to use an illuminated sign or Led strips on the top and bottom, facing each other.
Lighting for the store entrance
The actual entrance to the store is the last part that the passerby will notice, but it is also the last determining detail in the decision whether or not to enter.
It should be made in such a way that it allows a glimpse of part of the interior, as well as being bright and welcoming.
Therefore, it is recommended to use led store lighting that can also highlight part of the interior, which is very strong, so as to create a difference in brightness even on the sunniest days.